Welcome to my inspiration vault, lets kick start with my all time favourite Lowe's Lynx Jet, the Australian deodorant campaign launched in November 2005, has won the Grand Prix in the Cannes Media Lions, along with two Gold Lions in the Lions Direct awards and a Promo Lion in the sales-promotion category. Lowe tease people by proclaiming the launching of the sexiest airway company at first to create a hype to public. If you really look at the logo, it's a bottle of deodorant in the middle of two long hair lady. Deodorant are also known as jet in australia, which i think it's the root of the campaign direction. As a result of the campaign, sales of Lynx Body Spray grew by 20 percent in four weeks to take an 84.2 percent share of the Australian market.
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